New restrictions have been put in place for this year's E3 which could spell the end of the Booth Babe as we know it.
A new rule in the exhibitor handbook includes the following which indicates that the scantily clad models will soon be a thing of E3 history.
"Material, including live models, conduct that is sexually explicit and/or sexually provocative, including but not limited to nudity, partial nudity and bathing suit bottoms, are prohibited on the Show floor, all common areas, and at any access points to the Show. ESA, in its sole discretion, will determine whether material is acceptable," reads the new rule.
If these rules are deemed to have been broken then a $5,000 fine, payable immediately, will be issued and any rule breakers will be required to comply with the dress code before being allowed to return to the show floor.
