Shane Kim says Halo as we know it today is just "another milestone to be exceeded in the future".

Halo 3 screenshot

The Halo franchise is held up as Microsoft Game Studios' crown jewel, but this hasn't stopped Shane Kim, the newly appointed corporate vp of strategy and business development for Microsoft's Interactive Entertainment Business, from setting his sights on topping the blockbuster franchise.

Asked by Next-gen what the chances were of Microsoft Game Studios ever creating a franchise as big or bigger than Halo, Kim replied: "Really good. And I'll tell you why. We've got the talent, we've got people who are always on the lookout for new ideas and talent, and most importantly we have the commitment and the will to create those hits."

He continued: "Those are not easy tasks. There would've been lots of people in the past that would've not stuck with various projects that have turned out to be very successful for us.

"In no way would I say that Halo, or what we know of Halo today, is the peak of what's possible. Far from it. It's another benchmark, another milestone to exceed in the future."

Can Microsoft really better the Halo franchise? Let us know what you think in the comments section below.